A shared, unmistakable brand creates a sense of identity. Colourful yet clear, the brand expresses quite simply what VIA X stands for.
VIA means way. The X stands for bringing different fields, ideas and possibilities together. Both are part of our thinking: opening up new paths and making connections from which something new can emerge.
The name is deliberately short and memorable. It is intended to transcend language barriers and be understood internationally. The three-colour X gives this ambition a distinctive symbol: recognisable in the logo, adaptable in design and shared across our business areas.
VIA X is a registered figurative trademark combining words and a symbol, owned by THE VIA X HOLDING.
The clear shape of the X remains recognisable in every application. Outlines, movement and colour extend its expression, from digital products to corporate communications. The shared form connects the identity while leaving room for each business area’s own imagery.
Inter runs throughout our brand identity. Its clear letterforms and finely graduated weights give both short statements and detailed information a precise, understated form. It connects corporate communications with our digital products.
Three signal colours give our brand its character. Together, they represent the variety of ideas and activities that VIA X brings together. Light and dark neutrals give them space and keep communications clear.
#ED34A2Pink represents our ambition to turn new ideas into practical applications. It adds the vibrant accent to our brand.
#FFED40Yellow recalls the starting point of VIA X: ridesharing for objects. This idea continues to connect transport with commerce and mobility.
#57ED4CGreen stands for using resources thoughtfully: keeping objects in use for longer, making better use of existing journeys and developing solutions for the long term.
#090812#0B0A18#171322#F4F3F7#BDB3E4#837693#B6AFC6#AAA3BC#655D75#D6CFDF#4B425D#FFFFFFThese files are available for depicting VIA X. Please choose the appropriate version for a light or dark background and allow sufficient clear space around the logo.
Please keep the logos’ shapes, proportions and colours unchanged. Corporate Communications can help with questions about their use.
